How To Do Influencer Outreach Right: An Actionable Guide For Brands

🌈 Abstract

The article discusses best practices for effective influencer outreach, which is crucial for executing a successful influencer marketing strategy. It covers topics such as finding influencers' contact information, crafting personalized outreach emails, following up, and building long-term relationships with creators and their managers.

🙋 Q&A

[01] Influencer Outreach Best Practices

1. What are the key best practices for effective influencer outreach?

• Use email for outreach as it is more professional and trackable, while reserving DMs for more casual conversations
• Find a middle ground between fully templated and fully personalized emails by using partially templated emails
• Use soft call-to-actions (CTAs) like "Are you open for collaborations?" to allow for more flexibility in the partnership
• As a beginner, do unscalable practices like phone/video calls and personalized emails to get faster feedback and learn better
• Adopt a sales mindset rather than a marketing mindset to increase outreach volume and improve response rates

2. How can you find influencers' email addresses?

• Check the influencer's social media bio, as many creators list their email address there
• Use an influencer outreach tool like Modash to quickly find influencers' contact information at scale

3. What should you prepare before starting influencer outreach?

• Pre-vet influencer profiles to ensure they are a good fit for your brand
• Get clear on what you can offer in terms of budget, timeline, and ROI
• Lay out the onboarding process and systems for working with influencers

[02] Influencer Outreach Email Templates

1. What are some examples of influencer outreach email templates?

• Soft CTA template: A brief email introducing the brand and asking if the influencer is open to collaborating
• Specific ask template: A longer email outlining the campaign details, deliverables, and a request for the influencer's rates
• Follow-up templates: Personalized messages referencing the influencer's content and nudging them to respond

2. How should the outreach approach differ when reaching out to a talent manager vs. the influencer directly?

• Maintain the same personalized approach when reaching out to talent managers, as they are also human and building a good relationship with them can aid future collaborations.

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